World Alzheimer’s Month 2026

Throughout September 2026, Amicura care homes marked World Alzheimer’s Month by turning the camera, the conversation and the tea table towards three groups of people: those living with dementia, the families who love them and the teams who support them every day.

At Haslingden Hall in Rossendale, Carnbroe Care Centre in Coatbridge, Craigend Gardens in Glasgow, Kingsley in Paisley, River Brook in Stirchley and The Glen in Morecambe, residents shared stories, relatives spoke on film and colleagues stepped out from behind the uniform. Every like and share on our September campaign posts also added to a donation in aid of the Alzheimer’s Society.

Families telling the stories

Some of the month’s most moving moments came from relatives at Haslingden Hall. Elizabeth spoke about her brother Steven twice: first about what she most admires in him, then about what good dementia care looks like from where she sits. Her answer had little to do with routines or checklists. It was about feeling heard, and knowing Steven is known as a whole person rather than a resident with a diagnosis.

Thelma’s son described a mother of many talents who worked across a range of careers, loved to compete and remains the centre of her family. A family member also reflected on Geoff’s life and journey. The home shared Doreen’s story too, from growing up in Liverpool to raising her family in Salford.

Shirley, well known at Haslingden Hall for her glamorous red nails, her part in home events and her love of a good chat, still looks forward to regular visits from her sister Freda.

The people behind the uniform

World Alzheimer’s Month was also a chance to introduce the people families meet every day. At Haslingden Hall, three colleagues shared what dementia care means to them. Anne, Deputy Manager, spoke about offering choices, promoting independence and keeping up the things residents have always loved doing. Rahul talked about kindness, dignity and caring for emotional needs. Nevaeh summed it up in one word: trust. She later returned to the camera to talk about what she enjoys most in her role.

Team members at Carnbroe Care Centre filmed short introductions too, talking about their work and their lives outside it, from family to hobbies.

Residents in their own words

At Haslingden Hall, residents were asked what advice they would pass on to younger generations. At Craigend Gardens, the question was simpler: what makes you happy? The answers, from family and familiar faces to small everyday comforts, showed how much joy can sit in ordinary things.

Residents at The Glen spent a weekend colouring and filling in “My Life… My Memories” and “My Hero Is…” cards. Conversations moved from school days and exams to personal creative achievements, and one resident recalled the day her husband had to shoo a loose circus elephant out of their garden.

At Carnbroe Care Centre, residents talked about the jobs they used to do and how much the working world has changed since.

Familiar tasks, flavours and the senses

Several homes built activities around everyday skills and the senses. At Craigend Gardens in Glasgow, residents became Household Heroes, folding socks and sorting tea towels alongside staff. Familiar tasks like these can offer routine, a sense of purpose and an easy way into conversation.

River Brook in Stirchley used its new sensory room for a calm, gentle sensory session, then turned afternoon tea into a trip around Britain with regional teas and biscuits, a quiz and old musical favourites playing in the background.

Carnbroe Care Centre in Coatbridge had its own Tea From Britain series. On day nine, residents tried lemon and ginger, herbal blends and green tea, comparing notes over regional biscuits. Residents there also planted forget-me-nots seeds, the flower linked with dementia awareness, sharing memories as each one went into the soil.

At Haslingden Hall in Rossendale, young visitors arrived with bright scarves and play mats. Residents waved and smiled, and the lounge filled with laughter across the generations.

At Kingsley in Paisley, the team used the month to reflect on what person-centred dementia care means in practice: understanding each resident’s personality, interests and experiences